Wear what anchors you.

Who we are

The Heart Standard was founded to make one thing easier: returning to yourself, daily. We started with attar-style perfume oils — alcohol-free, close-wearing, made to be applied deliberately rather than sprayed in a hurry. We then added supplements held to the same standard: short ingredient lists, no fillers we can't defend, and third-party testing.

We are a small team. Every order is packed by a person, and every email is read by one.

How we source

Our perfume oils are built on traditionally distilled florals and woods in a pure jojoba base — no alcohol, no synthetic fixatives added to stretch the blend. Our supplements are produced in facilities that follow current Good Manufacturing Practices (cGMP) and are tested by an independent lab for identity and purity before they reach you.

Our promise

• Honest labels. What's on the bottle is what's in the bottle.
• No fabricated reviews. Every story on our site comes from a real customer.
• Straightforward returns within 30 days. See our Shipping & Returns policy.
• A real person answers your email within two business days.